Search Engine Optimization for Small Business Owners

has written 21 articles for PromotionWorld. Small business owners are often limited by small marketing budgets and manpower. But that doesn’t mean they can’t compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size. I’m often asked by small business owners if they stand a chance against larger websites when it comes to organic search results. My response is that size doesn’t matter.

When it comes to improving natural search results, it’s all about the keywords you choose and how competitive those keywords are. One way to determine the competitiveness of a search term is to simply type that search term into Google and notice the number of web pages that contain that search term.
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