Small Business

Elizabeth Taylor, who was one of the world’s most desired women, readily admitted the limitations of her good looks. She would say, “After the first thirty seconds, I am on the same level as any other woman.” Whether or not anyone else believed that was besides the point. She did.

Despite decades of adulation on stage and in front of cameras, she was saying, each exchange is a new opportunity to excel—or fall flat on one’s face! No matter how long they have been in business or how many big customers they have closed, business owners experience a similar jangling of nerves when they give a price to a customer. This is the moment of decision, after all, when all of the marketing and prospecting and needs assessing converge into a single moment.

Full text